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    The Apps market is estimated to have about 2 million iOS apps in the Apps Store and 4 million Google Play store apps(App Annie).This increasing numbers of apps in the market, as well as the rising costs of advertisement has made it very difficult to succeed in this environment.
    Building the reputation and visibility of an app is thus paramount to ensure its download. To do this is challenging, and have led to the inability of generating revenues for the company from app downloads.

    What is the Secret to Increase Downloads of an App?

    App Store Optimization (ASO) is the key to boost downloads of an app. So, #ASO is the act of increasing your mobile presence, thus helping to increase app downloads and boost the store ranking of that app. I am sure, you should be glad by now knowing ASO affects your revenues stream positively.
    ASO is a holistic approach used to increase an app visibility. This is done by
    -Choosing the right keywords
    -Place the app in the right category
    -Using the app reviews to improve its feature and solve bugs
    -Keeping an eye on what competitors are doing to rank well

    How can Camsoft Group Ltd help?

    Camsoft Group is a digital marketing agency with a proven competencies in #SEO, #SEM, #ASO, Social Media Marketing and other branches of digital marketing. We do the #SEO of your app, monitor and readjust keywords to ensure that within a period of one to two months, your app doubles or triples downloads. You can check our website for more details on our digital marketing services at A continuous improvement of the features and the debugs of arising problems must be ensure to guarantee success to our marketing. View our services on software development at
    #DigitalMarketing #SocialMediaMarketing #BusinessIntelligence

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    PECB Press release

    October 17, 2019 – The Professional Evaluation and Certification Board (PECB) and Camsoft Group Ltd, have signed a business partnership agreement, with the purpose of delivering training courses and professional certifications for individuals and companies. This joint effort will also increase the value of training courses and professional certificates in Cameroon, so partners and customers can easily access PECB training courses ISO 20000, ISO 27001, ISO 27002, ISO 9001, etc, based on their business needs.

    “We are delighted to sign this business partnership agreement, and look forward to working with Camsoft Group Ltd, to assist our clients in accessing training courses needed to transform their business settings and achieve professional academic development,” said Eric Lachapelle, the CEO of PECB. “This partnership agreement will provide combined value to support training courses and comprehensive certification services in Cameroon market. The PECB partner program will enable Camsoft Group Ltd, to deliver training courses, while offering updated training materials and professional certifications. In addition, our professional team and resources will be a great asset of supporting this business partnership,” concluded Lachapelle.

    Kensam Solomon, General Manager, Camsoft Group Ltd
    We are a startup IT company since 2014 our mission is to deliver quality and innovative services to our clients and the market. Adhesion to Standards Through partnership with PECB is a guarantee that quality assurance will enhance and continue to drive our future offers. PECB’s solid International offers in certification and International standards provide the collaborative and complementary platform for this partnership to flourish. This partnership will enable and open up opportunities for the benefit of our Partnership and clients. We are excited about PECB’s impressive portfolio of offers that match our efforts towards future success.

    About PECB
    PECB is a certification body for persons, management systems, and products on a wide range of international standards. As a global provider of training, examination, audit, and certification services, PECB offers its expertise on multiple fields, including but not limited to Information Security, IT, Business Continuity, Service Management, Quality Management, Risk & Management, Health, Safety, and Environment.

    We help professionals and organizations show commitment and competence by providing them with valuable education, evaluation and certification against rigorous internationally recognized standards. Our mission is to provide our clients with comprehensive services that inspire trust, continual improvement, demonstrate recognition, and benefit society as a whole. For additional information about PECB’s principal objectives and activities, please visit

    About CAMSOFT Group Ltd
    CAMSOFT Group Ltd is an IT and Services company Based in Yaoundé Cameroon incorporated since 2014. Our mission is to deliver quality and innovative solutions of our domain to Businesses so they can surmount challenges, grow and derive profit. Our vision is to fan out to the CEMAC region, Africa and then conquer the world.

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    Information Technology system security is one of the most important reason why IT investments fail.Protecting your system from hackers is then a crucial consideration companies must address.We have seen very successful business crumbling the following second,minute,hour or day just because of a system vulnerability that was certainly neglected.This led to the lost of important business documents,and in some cases lost of money that led to the bankruptcy of the company.Thus,ensuring the security of your system must be prioritized for any company that uses or wishes to digitize their processes.

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    Marketing is the process of value exchange that is facilitated by the four P's.
    Digitization is shifting the balance of power from firms to consumers.This is because the tools employed in enacting the four P's are increasingly becoming digital and democratized across a large number of consumers.In this regard firms must make sure the adapt to this changing market environment by crafting adequate strategies.It is a three person race where we have consumers,competitors and you.How do you win?

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    How we help our customer develop relationship with their consumers.Its all about a game of strategy and creativity. We set KPIs based on your company size and business objectives.Want to boost your sales