We have realized that many companies in Africa do not fully understand the necessity of having an #online presence. We do not mean just having a website and #social media accounts. These are simply the first steps, more has to be done in terms of #content and #SEO to actually seen the real benefits of a web and social presence.

We have heard a lot of people and #digital #marketing agencies talk about improving your #business #visibility online. But what do they mean by that? Seem most customers do not clearly understand that. The reason why a lot of digital marketing agencies face difficulty getting and convincing clients.

Here I will focus my explanation of visibility and reputation building using content marketing, although there are other strategies, they cost alot of money.

So, visibility means searchers can easily find your business online. In a more technical language, we talk about increasing SEO ranking and thus #organic #search #traffic.

Reputation in content marketing means, people trust you or your business or admit that your business has a mastery of a certain subject or discipline.

In conclusion, a welled plan content marketing campaign helps get high-quality links that drive strong SEO results.