We have realized that many companies in Africa do not fully understand the necessity of having an #online presence. We do not mean just having a website and #social media accounts. These are simply the first steps, more has to be done in terms of #content and #SEO to actually seen the real benefits of a web and social presence.

Billions of people carry out searches on the web on a daily base. Search engines have to sort a huge number of webpages taking into consideration the words of your query, relevance and usability of pages, expertise of sources, and your location and setting to provide you with the most useful information. In a marketing perspective, it is very important to understand web searches because it is an integrated part to be considered when crafting your search engine optimization strategies.

The Apps market is estimated to have about 2 million iOS apps in the Apps Store and 4 million Google Play store apps(App Annie).This increasing numbers of apps in the market, as well as the rising costs of advertisement has made it very difficult to succeed in this environment.
Building the reputation and visibility of an app is thus paramount to ensure its download. To do this is challenging, and have led to the inability of generating revenues for the company from app downloads.

What is the Secret to Increase Downloads of an App?

PECB Press release

Information Technology system security is one of the most important reason why IT investments fail.Protecting your system from hackers is then a crucial consideration companies must address.We have seen very successful business crumbling the following second,minute,hour or day just because of a system vulnerability that was certainly neglected.This led to the lost of important business documents,and in some cases lost of money that led to the bankruptcy of the company.Thus,ensuring the security of your system must be prioritized for any company that uses or wishes to digitize their process

Marketing is the process of value exchange that is facilitated by the four P's.
-Product
-Promotion
-Placement
-Price
Digitization is shifting the balance of power from firms to consumers.This is because the tools employed in enacting the four P's are increasingly becoming digital and democratized across a large number of consumers.In this regard firms must make sure the adapt to this changing market environment by crafting adequate strategies.It is a three person race where we have consumers,competitors and you.How do you win?